{"id":22481,"date":"2025-11-25T18:05:47","date_gmt":"2025-11-25T17:05:47","guid":{"rendered":"https:\/\/www.gqs.ag\/news\/sweet-berlin-reunion-at-the-sgn-congress\/"},"modified":"2026-05-13T17:21:17","modified_gmt":"2026-05-13T15:21:17","slug":"sweet-berlin-reunion-at-the-sgn-congress","status":"publish","type":"post","link":"https:\/\/www.gqs.ag\/en\/news\/sweet-berlin-reunion-at-the-sgn-congress\/","title":{"rendered":"Sweet Berlin: reunion at the SGN Congress"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22481\" class=\"elementor elementor-22481 elementor-20938\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-07968a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"07968a6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8effb24\" data-id=\"8effb24\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18e6de2 elementor-widget elementor-widget-text-editor\" data-id=\"18e6de2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p3\">The 25th International Confectionery Congress of <b><a href=\"https:\/\/www.sg-network.org\/de\">SWEETS GLOBAL NETWORK e. V.<\/a><\/b> once again brought together numerous representatives of the confectionery and snack industry in Berlin this year. For us at GQS, the event not only offers exciting impulses, it is above all a place for reunions and personal encounters. <\/p><p class=\"p3\"><em>Sebastian Koll, Bettina Huber, Alexander Duesener and Thomas Schn\u00f6ller<\/em> were on site for GQS.<\/p><p class=\"p4\"><strong>Technical highlights and industry-relevant trends<\/strong><b><\/b><\/p><p class=\"p3\">The congress focused on current developments and future issues in the industry. Key topics included <\/p><ul><li class=\"p5\"><strong>The future of the confectionery industry<\/strong> &#8211; trends, consumer behavior and innovations<\/li><li class=\"p5\"><b>Cashierless store concepts<\/b> and their significance for retailers and consumers<\/li><li class=\"p5\"><strong>AI First<\/strong> &#8211; how artificial intelligence influences business models<\/li><li class=\"p5\"><strong>Impulse purchases at the self-checkout<\/strong><b><\/b><\/li><li class=\"p5\"><strong>Gen Z, TikTok &amp; influencer commerce<\/strong> &#8211; new formats and dynamics in consumer marketing<\/li><\/ul><p class=\"p4\"><strong>A congress with character and encounters that connect<\/strong><b><\/b><\/p><p class=\"p3\">What has made the SGN Congress special for many years is not just the professional diversity. Above all, it is the personal environment that characterizes it. <\/p><p class=\"p3\">Many participants have known each other for years and yet new conversations, new perspectives and new connections are formed every time. The special spirit of this event is evident during the breaks: no hectic pace, no sales pressure, but genuine interest, open exchange and a strong sense of belonging. <\/p><p class=\"p3\">As always, it was enriching for us to see familiar faces again and make new contacts at the same time. This mix makes the congress a place where expertise and community come together in a special way. <\/p><p class=\"p4\"><strong>Part of a strong community<\/strong><b><\/b><\/p><p class=\"p3\">We at GQS are proud to be part of this lively <strong>SGN community<\/strong>. Our thanks go to <strong>Joachim Eckert<\/strong> and <strong>Oliver Peik<\/strong>, who have once again created a framework that is professionally convincing and at the same time enables an atmosphere that remains personal, inspiring and light. <\/p><p class=\"p3\">We are returning to Munich with many new impressions, ideas and encounters and are already looking forward to seeing you again next year.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa464bf elementor-widget elementor-widget-image-gallery\" data-id=\"fa464bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t\n<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"fa464bf\" data-elementor-lightbox-title=\"IMG_1511\" 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and the special feeling of being part of a familiar industry community.<\/p>\n","protected":false},"author":5,"featured_media":20965,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[76,83,82],"tags":[77],"class_list":["post-22481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-en","category-events-en","category-sap-insights","tag-news-en","grve-entry-item","grve-blog-item"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sweet Berlin: reunion at the SGN Congress - GQS - Ihr SAP Gold Partner f\u00fcr die Lebensmittelindustrie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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